Weetabix Food Company
Partnership
CPC Europe Fund & CPC/Lion Fund I
CPC Weetabix Co-Investment
CPC Weetabix PIK Debt Co-Investment
CPC Weetabix Secondary Co-Investment
CPC Weetabix Co-Investment
CPC Weetabix PIK Debt Co-Investment
CPC Weetabix Secondary Co-Investment
Sponsor
Lion Capital
Investment
2004
Realized
2015
At the time of Lion Capital’s acquisition, Weetabix, founded in 1932, was a leading manufacturer of cereal and cereal products in the UK, exporting to more than 80 countries and operating in North America, South Africa, Germany and Spain. The Weetabix brand was one of the most recognizable names in the grocery sector and experienced some of the highest levels of awareness by any consumer brand in the market. During the investment period, a new senior management team was put in place and there was a focus on new product innovation, which drove sales growth and profitability. Weetabix was successfully realized through refinancings and ultimately sold through two transactions to Bright Food of Shanghai.