Founded in 2001, ghd revolutionized the hair styling market by developing a hair iron based on superior patent-protected technology that enabled stylists to straighten and style hair quickly and with less damage. At the time of Lion Capital’s acquisition, ghd was a leading manufacturer and retailer of premium hair styling appliances and complementary styling accessories with unmatched levels of customer loyalty in its core markets. Products were sold through ghd-approved hair salons in 14 countries across Europe, as well as in Australia, South Africa and the U.S., and through the ghd website and premium retailers. The business was realized through a sale to Coty, Inc.